In the dynamic world of online communities, the role of a community manager is akin to being the captain of a ship navigating uncharted waters. The ever-evolving digital landscape has witnessed firsthand the transformative impact these unsung heroes can have on businesses and brands.
So, What Do Community Managers Do?
The Golden Thread Of Connection
Community managers are the Golden Thread that binds a community together. Equipped with the skill to bring people together and keep interest levels high, they seamlessly blend social prowess and strategic thinking and act as the bridge between the people in the community, the community, and the business itself.
They are the friendly face that welcomes new members, the kind face that mediates disputes, the compassionate face that cultivates inclusivity, and the calm face that gently but surely drives the community.
Navigating the Digital Landscape
With everything and everyone online most of the time, community managers are tasked with the ever-important role of fostering discussions, curating content, keeping engagement levels high, keeping interest levels high, ensuring the brand’s presence online is vibrant and relevant, and most importantly humanizing brands and businesses.
Their ability to adapt to ever-changing trends in the digital realm is a testament to their strategic acumen.
Brand Advocacy in Action
Community managers manage day-to-day interactions, but beyond that, they are the brand’s ambassadors on the frontline. They build authentic engagement and convert community members into passionate advocates.
Community managers understand that building a community is not just about numbers and metrics; it’s about the genuine connection that transcends the digital realm.
Problem Solvers Extraordinaire
With the rising popularity of online communities, there’s also a rise in new challenges. Whether handling a person’s concern or diffusing tense situations, community managers are the peacemakers who know how to solve problems.
They are empathetic quick thinkers who can turn potentially negative experiences into opportunities for growth.
Data-Driven Decision Making
Forged by experience, community managers, particularly seasoned community managers don’t just rely on intuition– they combine it with data to make informed decisions. Monitoring, tracking, and analyzing different metrics about growth, engagement, and user behavior are all a part of what they bring to the table. Community managers are one of the most reliable bridges between people and brands, and their contributions to the brand’s overall strategy are often as important as the sales and marketing teams.
Why Community Managers Matter
But, why are community managers so crucial for businesses and brands? Community managers engage the community, build the brand’s reputation, and are the cornerstone for feedback from everyone. Their insights into how people feel about a business and what can be done about it are invaluable to brands that want to grow or scale.
In the words of Marty Neumeier, author of The Brand Gap, Your brand is not what you say it is, it is what the people say it is, and community managers are the only ones with the power to shape what the people say it is.